Success Story Frank Higgins


Frank Higgins, Executive Sales Representative, mParticle

Frank recently attended his first ever Mobile Connect event this June in San Diego. We teamed up with Frank to get his thoughts on his goals, the experience, and the benefits his company is already seeing.

A little about mparticle: mparticle provides a two-way API to connect and coordinate data management tools and information

1-2-1 meetings, with the exact companies we wanted to meet.

"We’ll be going back to Mobile Connect again next year. One of the customers we met at Mobile Connect will likely be the biggest deal this company’s ever signed."

Our goals were clear this year; getting mparticle in front of the right people, at the right companies, at the right time – when they are in buying mode. We were made a promise by the Connect team: ‘you pick the retailers you want to meet, and we’ll set up that meeting for you’. This was the first time an event organizer has ever ushered those words. And they delivered. We would have had to go to great lengths to set these up ourselves. Mobile Connect made it easy for us.”


Purposeful conversations, in an intimate environment.

“All the attendees were genuinely interested in giving us their time. They came prepared to meet us and were ready to talk business. The Connect model is a fantastic way for you to communicate your products, especially if the value is complex.”

Great organization, with above and beyond customer service.

"Vendors and retailers alike are treated like first class citizens, true VIPs. It’s refreshing to see an event acknowledge that we as a vendor have a good product, that attending companies have needs, and the organizers work extremely hard to bring the two together."

Interested in getting involved with sponsorship?

Sponsorship at WBR Connect events, like Mobile Shopping, is a great way to put your organization in front of exactly who you want to meet. You let us know your target market, we’ll do the rest.
Contact us for more information, and we’ll get back to you within 24-hours.