Build Relationships with Executives Like You

From the Billion dollar club, to North America’s most successful retailers and brands. Mobile Connect is for companies who want world-class mCommerce.

Connect with senior-level digital marketers in ecommerce to benchmark, share ideas, find business solutions and build lasting relationships.

We bring together 75 of the top digital and mobile marketers in the world. Will you be joining them?


Featured 2019 Speakers

Mobile Connect provides custom-made, high-level content that’s relevant for VP and C-Suite executives. See who will be speaking this year.

Rakesh Tondon

Founder and CEO
LE TOTE

Kamini Rangappan Lane

CMO
Tradesy

Frank Villavicencio

CPO, Identity & Access
ADP

Ash Dhupar

Chief Analytics Officer
Publishers Clearing House

Gregory Cunningham

SVP of Digital Channels and Product Head
City National Bank


What You’ll Learn at Mobile Connect 2019

Hear from your peers about prominent issues in the industry. We ensure that we’re discussing your top challenges to find results to bring back to your business. Take a look at some of our featured sessions!

PANEL DISCUSSION: We’re All In This Together: Maintaining Synergy Between Marketing & IT Teams For Mobile

Moderated by:
Peter Gold, Chief Digital Marketing Officer, Market America & SHOP.COM
Panelists Include:
Rakesh Tondon, Founder and CEO, LE TOTE
Kamini Rangappan Lane, CMO, Tradesy
Gail Seanor, VP, Digital Innovation & Commerce, Bloomin’ Brands

In the realm of mobile, the lines between Marketing and IT teams start to blur, as both are so strongly involved in the vision and execution of a digital experience. Who becomes the decision maker when there are key stakeholders on both sides? Hear from our panel of experts as to how they have worked with their counterparts in order to provide the best overall experience for their brand’s mobile journey.

  • Determining how to balance making mobile decisions
  • Vendor sourcing as a team
  • The role of Digital Transformation at the organization level

INNOVATOR CASE STUDY: How Secure Are You Really?: Protecting Your App And Users From Fraud

Frank Villavicencio, CPO, Identity & Access and Sonal Doshi, Director, Product Management, ADP

Recent data breaches across industries have brought the reality of online fraud to the forefront of many consumers’ minds. The public has become much more wary of sharing their personal information, especially in a digital format. On the flip side, with online sales it is much more difficult to ensure your customer is actually using their own payment information or identity to make a purchase. How can you keep both your customers and yourself secure?

  • The differences between true fraud versus “friendly fraud”
  • Educating your users to recognize if an app is legitimate
  • How to work with your customers should a breach occur

INNOVATOR CASE STUDY: Do You Even Know Me?: Measuring Your Personalization Efforts

Ash Dhupar, Chief Analytics Officer, Publishers Clearing House

Personalization has been synonymous with marketing for a while now, but many consumers still feel like their favorite brands don’t know enough about them. Ironically, brands have huge amounts of data about their clients, however many has either been hesitant to share what they know or are still searching for the best ways to do so. What ways can you measure if your personalization efforts are succeeding or falling on deaf ears?

  • Metrics you can use to track the success of your personalization efforts
  • Ensuring you are working with reliable data sources
  • Engaging with customers who want to engage with you

Just Text Me!: Leveraging SMS As A Valuable Alternative To Push Notifications

Jimmy Budnik, VP of Customer Care, Overstock.com

More and more people are turning off their push notifications, eliminating an additional way to reach customers via mobile. Learn how other options like introducing SMS messaging and browser notifications can offer alternate ways to communicate with customers in real time, as well as help to build out your internal data.

INNOVATOR CASE STUDY: Show Me, Don’t Tell Me: Takeaways From A Successful AR Launch

Dave Nickens, Head of Emerging Technology, Ferguson Enterprises

Ferguson Enterprises, the parent company of Build.com, recently created a new augmented reality experience beyond what other home improvement retailers have been able to achieve. By leading the charge in what customers want to see, learn how they were able to bring over 850,000 products into a 3D world and what lessons have been learned along the way.

  • How innovation drives immersive commerce and feeds marketing
  • Simplifying the customer’s ability to evaluate products and make decisions
  • What are the next steps?

"It was a really great conference. I found the average attendee was much more senior and therefore more knowledgeable vs most other conferences, which in turn made for great networking and roundtables. Great job!"

Aaron Zagha, Head of eCommerce, International Operations, Teleflora

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Become a Mobile Connect Sponsor

Get face-to-face with exactly who you want to meet.
All of our attendees are qualified for seniority before they’re granted an invitation.

Every person you’ll meet is genuinely interested in learning more about solutions like yours.

Find out more about how you can get involved.


Real Reviews From Real Attendees

See why the community rates WBR Connect events number one amongst senior level, networking events of its kind.

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